Ah yes, words!
Whether or not you think of words as “CoPyWrItInG” or not–they’re important.
Even SMALL tweaks to words you use in front of your audience could be the difference between…
“zomg I need this. I feel like you’re speaking just to ME.”
“zomg back to Facebook.” *closes browser tab.
I sincerely hope this episdode inspires you to go BACK to your “initial touch points of your brand” and change stuff.
(that sounded uber professional didn’t it?? I really just be “go update your damn home page to be more interesting and in line with your BRAND.”)
Listen to my episode with copywriter Kira Hug:or listen on Apple Podcasts \ Google Podcasts \ Spotify
Here’s a few more copywriting resources for you:
- My post/podcast with Spencer was great: How to Get People to Want What You Sell (via Copywriting & Persuasion)
- 1HR BLOG POST: My templates that’ll help you produce content way faster—it’s worth noting that I LOVE using a simple AIDA framework for my intros 🙂