Content That Grows

Learn how to craft content that grows traffic and creates profitable, “true” fans.

I hesitate to use the word “secret…”

…but that is what I’m about to share with you.

The truth is, there is something that the “successful” and “big” and “profitable” bloggers know and understand–that new bloggers simply don’t.

But it’s not because you haven’t heard the secret, it’s because you don’t understand what the secret actually looks like.

The secret?

No amount of social media sharing, SEO optimization, or freebie optins will make up for anything less than remarkable content.

All new bloggers have heard that they need to produce…

  • “great” content
  • “content that resonates”
  • “content that converts”

But what does that mean, exactly?

Enter this course.

Content That Grows teaches you the tricks & tactics the pros use in their content that helps them drive more traffic, build loyal fans, and grow profits.

Drive more traffic. Get more shares. Build the fanbase faster.

This course teaches you literally what to do to your content to make those things happen.

What's Included?

29 HD Video Lessons
2 Course Workbooks
2 BONUS Case Studies Modules

Course Outline

Module 1 - The Fundamentals

Learn the vital first steps that most bloggers skip over.
  • 1 > Step 0: Purpose and Mission
  • 2 > [Project] Define Your Mission
  • 3 > Brands & categories
  • 4 > Avatar 101 - the minimum
  • 5 > Avatar 201 - your relationship with your readers
  • 6 > Avatar 301 - the transformation

Module 2 - How to Produce Content That Stands Out

It’s a noisy internet. Learn how to cut through the noise and get noticed.
  • 1 > Bad news & good news
  • 2 > The importance of content balance
  • 3 > The importance of burnout
  • 4 > The bare minimum of "good" content
  • 5 > Standing out in a crowded niche
  • 6 > Seriously contrarian blogging

Module 3 - The Nuts & Bolts of Great Content

Learn how to write headlines that drive clicks, intros, outros, and everything in between.
  • 1 > Everything formatting
  • 2 > Everything headlines
  • 3 > Everything intros
  • 4 > The purpose of the first sentence
  • 5 > Everything outros

Module 4 - BONUS: Top Content Case Studies

Real-world examples from 7-figure bloggers.
  • 1 > The Videofruit intro
  • 2 > The Backinko intro
  • 3 > The Cornerstone Content Formula
  • 4 > [Example]
  • 5 > [Example] Passive Income

Module 5 - BONUS: Posting Framework Examples

Learn what more top bloggers are doing to grow.
  • 1 > The J Money Formula
  • 2 > The J.D. Roth Formula
  • 3 > The Videofruit Formula
  • 4 > The YOU Formula
Since joining Blogger U, I've checked a few boxes:
  • Hit $3.5k in monthly profits,
  • Wrote a post using Pete's super easy to understand SEO tactics--it gets 6,000 hits a month now!
  • Got some incredible do-follow backlinks due to his outreach module--one with a 92 domain authority!
  • Joined a community that hustles hard and is willing to help and share :)
I love watching all of our blogs grow under Pete’s guidance!
Blogger U Olivia
Birds of a Fire
Pete’s content and the guidance he’s provided have been the biggest factor in my blog’s improvement and growth besides my own hustle.

I could not recommend DYEB and Blogger U enough.
Blogger U Jason
Winning Personal Finance

Get Instant Access.

One-Time Payment

29 HD Video Lessons
2 Course Workbooks
2 BONUS Case Studies Modules
Lifetime Access to the Private DYEB Community
Payment Plan Available!

The "blogging world's most honest money-back guarantee ever."

I, Pete McPherson, hereby stake my blogging career on the value ROI you’ll get from Blogger U courses.

Yes, by joining our community you are signing up to do the work! 

That said, if you don’t think what you’re getting outweighs the cost, just email me within 30 days of your purchase and I’ll gladly refund you. I want you to be successful—not just a customer.

Since joining Blogger U I've refined my blog's goals, improved my SEO strategy, updated my site design, and made huge strides in finding my personal voice. This has resulted in more engaged readers and a growing email list.

Of the many blogging courses I've purchased and completed, Blogger U is the only one I keep coming back to. I regularly turn to the community for advice, to celebrate wins, and to support others who are walking this unique path. I highly recommend Blogger U to anyone who wants to create great content and make money blogging!

It's the last blogging course you'll ever need.
Blogger U Chelsea
Smart Money Mamas

Who is teaching this course?

I’m Pete McPherson, and I’ve made it my life’s mission to help bloggers grow their impacts and income.

While I used to be a corporate accountant, in 2017 I left that career to work on Do You Even Blog full-time, growing the podcast to 200,000+ downloads and $75k in revenues in the first 2 years.

I am incredibly passionate about creating authentic content that matters to people, and building grands bigger than just blog traffic!

You will find better bloggers and businessmen, it’s true–but you won’t anybody more passionate about blogging than me. 😃

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