Why you need a framework for how to create good content:
Over the lifespan of your business/blog, you’ll be producing a metric-ton of content.
Whether you are writing blog posts, producing a podcast, or releasing helpful YouTube videos, you’re going to need a repeatable, scalable framework to ensure your content stays at a high quality.
Specifically, you need to wear a SCARF.
The SCARF method will help you maintain a high threshold of content quality, and should be applied to every piece of content you produce.
I know what you’re thinking….
I don’t have the time to consult a framework every single time I produce a blog post.
To that I say….
YES YOU DO.
It takes all of 67 seconds to review a piece of paper with the word SCARF on it…and double-check that you meet the minimum requirements.
Psst. Want a quick cheat sheet for the framework? It’s even printable 🙂
Here’s how to create good content consistently using the SCARF framework.
SCARF stands for:
(P.S. This entire post is in podcast form below!)
S – How to make your content Shareable
1 – Include share buttons on your website
Sumo.com is a fantastic and free tool for share buttons (that’s what I’m using on this page you’re reading).
If you’re using WordPress, here are 2 more handy plugins:
2 – Your content needs to be of a certain caliber to be shareable.
Nobody shares average content.
Your content needs to be either:
- super super helpful
- super super fun and interesting
- super super educational
- super super controversial
See a trend here? Exceptional and above-average content gets shared.
(and the SCARF method aims to help you create such content)
C – Your content needs a Call-to-action
You might notice that C is NOT at the end of the acronym.
First, it wouldn’t spell scarf.
Second, your call-to-action can be anywhere! In fact, most people will never make it to the end of your blog post, so it is helpful to include a call-to-action after your introduction, or maybe the beginning of your YouTube video.
But wherever your CTA is, it serves a vital purpose: to direct your viewers/readers what to do next.
You’d think they have a mind of their own (and I guess they do), but the truth is they forget sometimes, or might not know about a really handy content upgrade that you offer.
So direct them.
Point them to comment on your post, or join your email list, etc. Don’t leave anything to chance.
A – Make your content attractive (at least a little bit)
While you probably shouldn’t spend $5k on a designer for your blog…you do need to meet a minimum threshold of design standards.
People judge you and your content.
If you want to build a reputable brand, you gotta look reputable.
If you want your followers to trust and admire you, you need to appear trustworthy (sadly).
Pro Tip: Keep your design simple! The more clutter you add, the more likely you are to violate someone’s opinion of what is attractive.
Furthermore, keeping your content readable will also help…
R – Your content must be readable (or watchable, etc)
People on the internet are impatient beings. We love to skim and skip, and if we detect a average piece of content….we’ll leave the website completely.
One way to avoid this is to focus on readability in a few different ways.
- Avoid “walls of text.”
- Limit paragraphs to 1-3 sentences! Keep paragraphs constrained to just a few lines.
- Cut “fluff” words
- Search your blog content for the word “that.” In many scenarios, “that” can actually be cut from your writing and still retain the same meaning.
- Use images and videos to break up text content.
- It helps with skimming and is otherwise easy on the eyes!
F – Make sure your content is Findable
And I’m not just talking about Google. I’m talkin about Google and Bing!
Good content should be findable on multiple different platforms, including Google, Pinterest, Facebook, YouTube, and more.
Sadly, we don’t have the time and manpower to dive too deep into this right now, but here are a few handy dandy resources for making sure your content is findable:
- Backlinko – There’s no better site to learn SEO in Google (and YouTube recently)
- Tailwind has a fantastic blog to help with Pinterest SEO.
- Also, Heidi Cohen has some amazing tips to enhance findability (that a word?) with your content. HIGHLY recommend this article.
At the very least, please take advantage of including the Yoast SEO plugin for your keywords.
This framework should be applied to every piece of content you produce!
The goal of producing epic, world-class, quality content is a tough one to achieve, but at the bare minimums…it should be SCARFable.