“You are there to connect with people, and you can’t do that the same way anywhere else” – Bethany Bayless (https://bethanybayless.org/)
Originally–this episode was JUST intended for those of you who attend conferences or meetups (or PLAN on attending stuff like this).
However, as you’ll see in minute 8-10ish–there are MUCH broader applications for you and your online business journey ????
So yes, I’d argue this episode will STILL help you grow a blog. Relationships are everything.
- What does “be yourself” actually look like?
- How can you make the best use of your TIME at conferences?
- What are some tricks to stand out and be memorable? (in your own way).
- How to survive conferences as an introvert.
Bethany is amazing. Conferences are amazing. You should attend conferences or meetups in your niche.
There. I said it 🙂
Listen to my episode with Bethany Baylessor listen on Apple Podcasts \\ Google Podcasts
And here are some resources mentioned in the episode:
- Bethany’s podcast, The Money Millhouse
- Toastmasters International
Here’s the transcript in full!
So, Bethany, right here, podcast movement. 2019 in Orlando, Florida. I have the lovely Bethany Bayless. Bethany. Welcome. Thank you, Pete. And thank you also for calling me lovely. I was very nice. Well, you are as are you? You’re right. Very lovely. Okay, so let me start with a story about you. Okay. Before we even met, actually, I saw you on stage. This was maybe fin con two years ago, maybe three years ago. I think it’s two years ago, kind of hosting the Plutus awards. And you were vibrant. You brought like humor, even like, not humiliating.
Self deprication. It’s my specialty. Oh, yeah.
Pete McPherson 5:18
So much energy to the stage. I couldn’t help it be blown away. And the more people I talked to afterwards, they were like, just, like, crushed it. Like she was so good. So I gotta ask, like, Where did your presence on stage like come from is naturally amazing at this?
Or do you have lots of experience with that? Give me your like, I’m awesome. I have a presence background. Where’d this come from?
I feel like it’s a much longer story. And like part of it is one that I like a conversation I have with my therapist as well, because it goes so deep. It goes so deep. But I, as a child, even my parents make a joke that I was born out of the womb with jazz hands.
And like, I was just like, “I’m here!”
And like, even at the age of two, I would be a toddler walking around. And once my parents tell the story all the time. And they were like, we’re missing Bethany. We don’t know where she is. Where did she go. And they went into this other room of the restaurant. And they see me going from table to table to table making them smile. And then I when I was done, my face just went from a smile to All right, I’m done here. Let’s go.
Like completely, that’s just always been who I am.
I also grew up in a military family. So we moved around quite a bit. And so it required me to make friends with people. So I feel like that developed my personality and a lot of ways of being comfortable in new situations of being comfortable in something that might be out of my comfort zone because I was frequently being ripped from my comfort zone.
And I when I was younger, I started getting into acting and getting into theatre and like that was my dream, right? Like, I wanted to be on Broadway, I wanted to be like the scene like my, I had like an Ethel Merman like Google, like voice. And I would always try to be the comedic relief, because I also found that the way for me to make friends is to make them laugh.
And making them laugh is something that always just connects you with someone. It’s like this humor that you share. And I always noticed that I had the ability to do that to make people laugh.
And so getting into the the humor roles was like I was typecast. Okay, in that, right? Like, that was always who I was. But that was also where I got a presence on stage.
Okay, fast forward many, many years, I wanted to be in radio, I wanted to do these things. And I had been working in a job that ended very abruptly and I had to go home. And I had to live with my family again, and my mom at the time, she’s been in this space longer than I have, for over 25 years. She’s done financial education, all of these things. And so I learned so much of what I know from her.
And we started these events together, where we would go onto military bases, and we would teach them financial education. And so she asked me like, hey, I need someone who’s been high energy to be an MC. Can you do this?
Because they had an event…I wasn’t there. I had to like go somewhere. And the US local talent, and the ladies are like, “okay, yeah, well, everybody, welcome. We’re really excited…”
She’s like, I need not that, like, I need high energy. These are military service members, they don’t want to be here. They are not having fun and financial education. Not the most exciting Disney World topic, right? Like, it’s not something that’s going to be exciting. So the very first time that I went on stage, I was like manic I was like I said, amazing, probably five, literally 500 times, like, it’s gonna be amazing, amazing. Amazing!!
it was just like, all the things I did horribly wrong,
right. But the energy was there, right. And so after doing a few of them, I kept I was able to start reading my audience, I was able to connect with them in like, a conversation of like, harkening back to the making people laugh and having this conversation and being able to make jokes and feeling like they’re on my side, you know, like, my audience is on my side, they want me to do well, they don’t, I don’t think audiences want to see someone get up there and bomb, like, that’s not a fun thing for anyone, you know, like, being nervous or being uncomfortable, they feel that energy from you.
And so I started we did about 52 events in the course of a few years. And it was just a lot of work, a lot of practice. And when the opportunity came up, I was like, You know what, this is way out of my comfort zone, like this is going to be the scariest thing that I think I’ve done up into this point. And which, which also includes having to speak in front of fully armed, like military members, which is a whole other story for another day.
But it was one of those things that I felt in my element I felt in my space. My audience were my friends, they were on my side, and I just had so much fun with it, you know, so much fun with it.
And I love it. That’s where my happy place is.
Pete McPherson 10:09
Okay. So I love this. Thank you so much.
There’s a lot of backstory.
Pete McPherson 10:13
No, that’s perfect. Yeah, part of what I really wanted to talk to you about is, first of all, you’re a natural. I think anybody who’s seen you on stage and or interacted with you at these conferences in person has realized, you’re probably a natural at this.
You’re a funny person. You’re beyond comedy and making people laugh. You’re also an interesting person. If there’s anything we can say about Bethany is that she is not boring.
Thank you so much.
Pete McPherson 10:40
Okay, so hang on. Oh, okay. No, no, I’m about to get serious here.
You are an Instagram three zone type? Yeah, yes, we are the performer is what they call us.
So part of what I wanted to get out of you and just talk about I don’t know, you don’t have to have any specific answers because I don’t either, but I want to talk it through how we met might be able to help other people listening to this who go to fin con or go to podcast movement, like the conference we’re at right now.
How they can be better at meeting. Like I said, like, be more funny be more interesting, but how can they? How they could do better at meeting people standing out being memorable?
Yeah, maybe Yeah. Or just otherwise making an impression. In person specifically, I think most people can kind of put on the show, when they’re behind the microphone there podcasting, or in their writing, they have time to think it through and kind of make things engaging or interesting in person is like, kind of a hold of a ballgame, right?
Pete McPherson 11:36
And you were excellent in person. So right off the bat, no questions. What’s the first thing that comes to mind when you think of other people out there who might need to…
Who wants to stand out more at events, meet people easier? Make impressions with brands? Like Connect there? What are some of your initial thoughts here?
Unknown Speaker 11:53
My very first thought when you said that, because I I have had conversations with people who will come up to me and say, “Oh, my gosh, I want to have as much energy as you are. I want to be as funny as you are. I want to be you or like you or whatever.”
Pete McPherson 12:08
To be you…
Unknown Speaker 12:12
We’re gonna see like a bunch of people wearing red glasses. They like
Pete McPherson 12:17
her multicolored glasses. Yes.
Unknown Speaker 12:20
It’s one of my secrets. But
Pete McPherson 12:22
I have a secret to this called birthmark.
I didn’t realize until later in life, but that’s like one instant way to kind of stand out to people when they first meet me. They see a birthmark on my left cheek, which you’ve known me for well, an hour. It’s kind of invisible.
You forget that it’s there.
Pete McPherson 12:36
But people stands out. Just like red glasses. You’re the only person here with a glass. Yeah. little secret sauce.
Yeah, it’s a it’s a secret sauce, for sure. But I wasn’t born with these unfortunately.
Like a baby that and then he like with red glasses. Gonna be my T shirts one day. She’s like the red classes coming out of the womb with jazz hands. I can see it now.
But the very first thing that I think about, I remember going through this phase, not phase my life really of me trying to figure out like who I am, right?
I have had so many people come up to me and say like, you’re too much. You’re too this, you’re to that. And I’ve always just like, but that’s like, that’s always been who I am. I’m not being anyone but me. And you’re telling me that I as an individual. And as a person, I am wrong somehow. Right? And so it’s started this like identity crisis of like, well, then if I can’t be me, like, Who should I be? Like, who should I be like, who do I want to be like, What? What?
Where should I cut back? Where should I trim? Where should I edit and post?
Pete McPherson 13:44
Like, to appeal to more people…
To appeal to more people? Exactly.
And it got to a point where I got so emotionally tied up with that identity of who? Who am I like the famous Zoo lander quote, and he’s staring into a pedal. And I’m like, really? Who am I and what makes me me and give myself permission to be that, like, if everybody in these this world were a bunch of Bethany’s, we wouldn’t have no voices.
As you can tell. We’d be running around like crazy people, and we’d all probably be over sensitive and getting mad at everyone. Because the thing is, I don’t want anyone to be like me. I want people to be like them. Yes. And I have had people come up to me there is a gentleman that’s in my Toastmasters group, I go to Toastmasters. It’s a realist speaking club, where it’s
Pete McPherson 14:32
podcast for another day. Oh my gosh.
I highly recommend it.
Like cut to the chase. I highly recommend it. And my Toastmaster group is like a family. Right? We have like the weird and we have like the grandfatherly figures like my mom is like everyone’s mom, like my mom, I go to the same Toastmasters group.
And there’s a gentleman who I highly respect, and I highly revere, and he’s a very quiet, very reserved man. And that’s his personality. That’s who he is. But he is the most beautiful storyteller I have ever met in my life. And when he speaks, every single time, I get emotional, and I get moved, and I get touched by his stories and and the things that He is survived. He is an African American man who lived during segregation he lived during the everything that went down, he lived in Florida, look at the south where things were not.
He moved out to California and one of the one of the very first NASA New Yorkers who worked at NASA and even their encounter discrimination. He’s mentioned in the Hidden Figures book, like because of who he is. Could you imagine and he comes up he goes, I need your energy. I need your, your, your vibrancy. And I was like, please don’t do not be me be the best version of you and use those strengths. What are you good at? Are you good at storytelling? Are you good at connecting? Are you like a total nerd that if you see a dude wearing a Star Wars shirt, you are now best friends? Like Is that who you are? embrace that? Be confident in who you are? And then work it? Yes, work it however it is.
Pete McPherson 16:16
You know, you’re not actually the only person to ever have this conversation with me. I just remembered this last year. I think on Jillian from Montana. many adventures, my really good friend. Hello, Jillian..
Pete McPherson 16:29
Thank you for listening to the podcast.
No, she told me this last year. I don’t even remember how we started talking about it. But she’s like, you know who I really like? I like the people who are just themselves. But more. So yeah, I use that, that I use that phrase a lot. Be yourself. But only more so yeah. And she was specifically talking about meeting some, some quieter people, some more introspective people and she had one person in mind. I have no idea who she was even referring to.
But this one dude was not only like a little shy, a little quiet. But he was really shy and really quiet. But for whatever reason, like when they talked and they like met each other and said hello and introduced each other. He was like, really confident in it. He wasn’t like shy, like scared and fearful. It was he was just a quiet, introspective. Yeah, slow to speak person, very nonverbal, intentional, which was like right up Julian’s alley. And she’s like, you know what, I just love reading people who are just themselves, but only only more, so I love it in themselves.
I want to have a T shirt that says that, can we make those t shirts? That’d be awesome. That would be because I think that’s a beautiful way of putting it. And I think it also has to do with confidence and not letting others dictate what you should be doing.
You know, like, when people tell me I’m too much, or I have too much energy, or I’m too whatever. It’s like, according to your standards. Right? Like, I’m sorry, whose standards? Are we judging here? Because it’s not everyone’s standards. And my I had to also realize I am not everyone’s cup of tea. And that is just fine. Yeah.
Pete McPherson 18:06
Well, it takes courage to get past that point. Yes, by the way, especially as enneagram threes…
Oh, my gosh, this is the conversation of my therapist, too. Okay.
Pete McPherson 18:17
Me too. Yeah, we are. We don’t like to be disliked and judged and feel like failures. Three is we don’t like that. But I do think that applies to just about everybody else in some degree. Absolutely. Especially introvert podcasters. And bloggers who come to these conferences, start meeting people.
And here’s the thing, if you…one–it requires a lot of self awareness. Right. So I’m one of these people that I love learning about personality tests. I love learning about introverts and extroverts, and what makes us us and what I’m like and what, what I can do and how I can analyze those things about myself so that I know myself better, right DNA or Graham was a great tool for that. And I don’t want this to become an Instagram podcast, because I can very quickly look it up because I can just nerd on it all day long.
I love it because it has so helped me unlock why I do the things that I do.
And it gives me a little bit more perspective about who I am and how I can be the best me that I can be. And something else is like if you know that you are an introvert and like you’re going to this conference and you need your downtime, you need your recharging, don’t feel like you “should,” should be doing fill in the blank, I just want us to take that out of our vocabulary, like you should be doing what according to who, yeah, don’t think that you should be hate meeting people going on the exhibit floor, I think I should do this, I’m going to do that.
That’s not the best for you. If you feel like one day, you want to check the piece out. Like just just check out do nothing and go to a coffee shop or sit in your room, take a nap do whatever you need to do. So that you can be your best self and your you that you can be the do that and be strategic about it, plan it out in the future, you know ahead of time, this is the day these are not the sessions I want to go to this is a day for the time I need as who I am.
Pete McPherson 20:13
And let me just actually, that’s just such an important point in general, I want to underscore that for a second. A lot of people, they they understand, oh, I need to be meeting people, oh, I need to be social. And that’s fine.
And then they kind of reach that breaking point. As an introvert, I know exactly where my breaking point is and what it starts to feel like because I literally have trouble smiling at people who are talking to me anymore. I’m just like, you can’t see me right now I’m drowning. That’s why like, I get to that point. And it took me a long time to realize this, I am doing myself a huge disadvantage by staying out there. By out there. I mean, like walking around conferences, meeting people, or even attending sessions for that matter in two different ways.
One, I look like more of an a-hole, not smiling and engaging and talking with people the way I can when I’m on my game. And then number two, I’m not setting myself for future success. After I go and get my rest time.
Now I’m in this like extended period of half fastness. Yes, if that makes the sound, I would guess I should go back, I should map for an hour or just stare at the wall for an hour, which is usually what I end up doing. And when I come back, I’m like so much more refreshed and extra get on my game again.
100% there have been times that even I like I look at conferences.
Let me just tell everybody, what I love to do is go out, drink with my friends hang out to wild, crazy things end up not going to bed till three or four o’clock in the morning. It’s a very common conference thing, especially when you make really great connections. And especially I have started to realize, you know what, I probably shouldn’t do that if I’m working at a conference.
And it’s not it’s not because I don’t want people to judge me or things like oh my gosh, that girl. It’s more like if I want to be the best that I can be. I need to plan like, okay this night. Totally. Let’s do it. This night. I am I have accountability. And they are saying Bethany, it is time for you to go to bed.
We’re over, we’re done. Go do what you need to do. Because again, it’s the same thing. I want to be the best that I can be.
Pete McPherson 22:12
I like that. Let me ask you this, then let’s this will start to transition. One thing you said I don’t even remember what you said was like 10 minutes ago now. But I made a mental bookmark to come back to it. And that was kind of he didn’t say the words intentional, but kind of be intentional about what it is you’re after from these conferences. I said exactly like that, but you’re kind of hinting at it. So let me actually just start with you. from a personal standpoint, you well now you do some more speaking and emceeing and or hosting, if you will.
But outside of that specifically, what are some of your goals to be for Justin con, or just podcast movement or conferences in general? Like why do you come to these things? What are you aiming to get out of it? Well, search term and long term.
This is a great question because conferences are my favorite.
Like they are the best best thing ever. And I’ve my I feel like my conference, culture, my conference, attitude etiquette, whatever has evolved over time, the very first conference I ever went to, is a fun story. There’s a press conference I ever went to I was 12 years old.
My mom took me on a business trip. She wanted me to act as like her personal assistant, but also as a way for me to kind of like interact in this world. Spend time with her and see. And she goes alright, Bethany, I have a book signing on Friday at noon. Your one job, this entire conference is to get people in line for that books. I mean, I had a job ahead of time though, right?
I knew exactly what I was supposed to do. And then I like hit the floor. And I just made friends with everyone.
Like I walked around the exhibition hall. And like, every single booth, I stopped, I talked to them. I told them about what my little 12 year old life was like, and I just became best friends. I was like, by the way, my mom is having a book signing, will you come to that book signing. And she kept telling me that was the one of the longest lines out of any book signing in the entire conference that that year.
And every other person goes, “Oh, I met Bethany. Bethany was here. She’s the one who told me to come to this. She’s the one who be here.”
And so that was like my first my first realization of a conferences, you are there to connect with people.
And that is something you cannot do anywhere else.
Like I can’t do that at a coffee shop. Like Could you imagine like, if I went up to a stranger sitting in a coffee shop? Oh my gosh, tell me all about you, please. I want to do everything. Like that might be a little. But yeah, a little. What is my word stalker eat like it’s a little too much. But in this environment, everyone is waiting for that. Everyone wants that they want to connect with people want to see where things can lead. That’s my number one thing when I go to a conference is connecting with people is my number one goal.
My number two goal is learning things. So things like at fin con or podcast movement. I love learning about this craft that I do. I love how I can get better. But you know what I learned through meeting people to Yes, so it’s two goals. And if I miss a session that I really wanted to go to that is okay. Because either one, I can watch it later, or two, I don’t need it anyway. And I’m going to find that out through these relationships that I’m having through connecting with people. And the thing is that I wanted to add really quickly is that when I meet people, is very rarely that thing where I go up to them and just like Tell me everything which happens.
But I think some of the most relationships.
I’m really bad at that sometimes, especially if I’m alone, I usually have I have a friend with me to be that outgoing, no lie.
Um, but I also realize that the times that I meet people are the stupidest silliest, little ways. And those become some of my best relationships that I’ve ever had.
One, I mean, like, maybe I’m standing in line to get a drink at the bar. And like the person in front of me, I’m just like, oh, man, this line is taking forever, like, whatever, and just strike up that conversation, and then develop a friendship have that genuine connection. And then don’t talk about work right away. Like, I want to know you as a person, like you have value as a person, besides anything that you do, because I want that for me.
You know, I don’t want people to go look at my numbers and be like, Oh, well, she’s not worth my time. Right.
Like I one of my my biggest annoyances is when people meet me ahead of time, discount me, if they don’t know who I am, or whatever, like, look at a place like think on, they discount me they ignore me, they blow me off or whatever, because I can’t do anything for them.
Then they say me emcee. And then they’re my best friend afterwards, that’s not going to be my friend.
The person who’s going to be my friend is the girl that I met in the tea line today, when we both had a thing of tea, and just connected because this like, stupid is like little like, Oh my gosh, this honey is too sticky or like something like that.
Those are the people I love connecting with. And those are the people that I will talk to you afterwards. Because you have value, apart from what you do. You have value as a person who you are, despite how many followers you have on Instagram, despite how many podcast downloads that you have, you are valued for who you are. And I want to treat other people that way.
Because that’s how I want to be treated. And that’s, you know, a very old rule that people have. And ultimately, that’s my biggest goal, going to conferences is connecting with people learning from them developing relationships that are not only good for now. But those relationships I’ve made have helped me grow in my business. They’ve helped me grow as a person, they’ve helped me mature, to become just the best version that I can be even more.
Pete McPherson 28:04
Okay, can I chime in? You said like three things that like, I don’t have any notes in front of me, which is usually a bad thing, because I’ll forget things like
Just write on the table. They don’t need it. Like a white linen tablecloth,
Pete McPherson 28:22
No. So I I’m gonna try to get to these three bullet points, because I think they’re pretty low hanging fruit for most people who don’t consider themselves rock star like connectors, right? Either super extroverted or super good at when, when people are.
Three things. One, all these conferences, you’re going to get the question like, tell me about your blog. What do you do about your business, whatever, that’s great. That’s fine.
If you’re not a super Rockstar connector, if you don’t really want to talk for like 10 minutes about your thing. So a lot of people don’t, they’ll start off and then pretty quickly, they’ll be like, a little introverted, or I don’t know this is going Am I just randomly my babbling? Yeah,
yeah. One thing you can do is just ask questions. No one does it. Okay. Everybody knows this. This is like the most blatantly “thanks Pete. I’m glad I’m listening to this podcast. Learn about other people ask questions to other people curious and other people.”
And yet, it’s funny how we catch ourselves. Like, I’ve been babbling for seven and a half minutes now. And oh, this is awkward now, because I just realized it. And now I don’t know what to do. And now just coming to these conversations, new people, especially like new connections, especially old friends, you know, I have to do it as much, but new people especially ask questions.
Listen. Let me say that again. Listen, like actually, listen, not like checking out looking for Pat Flynn walking around the dance floor, because you want to get as like selfie all around,
which I want. I’m looking for Guy Raz right now.
Pete McPherson 29:51
I’m looking for Guy Raz too. Is he supposed to speak like tomorrow or today?
But ask questions. So easy, but people just go to and by the way, you don’t ask questions about their business, you can ask questions about their tea, or their red glasses or their gum. And you know what? It’s not weird. No, it’s not weird. In fact, it’s interesting.
So I love this because this is a classic art of conversation tip. Yes, it is an art of conversation. And my mom has this role. And I’m totally outing her right now.
So everyone’s going to know, but we’ve talked about on her own podcast, so that’s okay. But she has this thing that she calls the 20 question game. And so it’s the 10 question game. But sometimes she gives a lot of grace and extends it to a 20 question games before. I mean, every once while she’s like, extended to the 50 question game, and they still failed.
But the 10 question game, if she’s having a conversation with someone, and she has asked them 10 questions about themselves. And they have not asked her one question about her to realize is that might not necessarily be an interaction or a connection that she’s interested in having. Because they, they can come get out of themselves and ask about someone else.
Does that make sense?
Pete McPherson 31:04
I think so.
And so I’ve always noticed that I’m asking a lot of questions. I’m, you know, I’m interested. But are they paying me the same respect? Right? are they paying me the same interest and, and the curiosity in order because relationships are a two way street?
And if we can’t do this at the very beginning, then I don’t know if there are some people who never asked question about me. Yes. And it’s okay, I’m not self absorbed, maybe I don’t know. But it’s one of those things that is a given a take. And if we can’t give and take even in that, it’s just then it’s not a good sign for the future.
Pete McPherson 31:39
And it’s also one of those things where you don’t want to spend the entire conferences one person that’s like an extreme, but you also don’t want to spend like 45 minutes with one person. If you feel that’s the vibe.
You have a tip, I ready for this. I’m so ready for this is not even so, I actually don’t know if I would encourage people to do this. This is my secret sauce. Gonna be open to the public. I don’t really want to share.
We’re spilling all the tea. You know, my guts.
Pete McPherson 32:02
This is my conference hack. Okay, this is for introverts, mostly, but extroverts could use this as well.
You will find yourself undoubtedly, in a conversation with somebody who you do not want to be in a conversation. Maybe you need to go to the men’s room. Maybe you see Bethany walking across the floor. Say hey, what or maybe it’s just super awkward. And you’re done. You’ve asked your 10 questions this person’s like rambling on about the grandmothers podcast started in 1982. Anyway, get away. You ready for the tip?
Pete McPherson 32:34
If you grab anybody nearby and introduce them and then back away slowly.
Oh my gosh, I’ve done this so much. I did it to my friend Lacey three times the same person. Okay, well, that’s just so mad at me. Like you’ve already introduced.
Pete McPherson 32:50
So, but it is so good. That’s a great tip.
Pete McPherson 32:55
You will be known as a connector. Yeah, a whole who just walked away slowly backwards. But introduce people and connect people. It’s, it’s actually, it seems like a little bit of a whole thing to do when I present it like that. Like, if you don’t talk to this person. just introduce them to somebody else and back away, but it’s actually still a good thing. It’s beneficial for all parties involved.
So is that what happened when you pulled over you know that one guy that one time and you’re like, “All right, bye.” I’m sorry.
No, that wasn’t?
Pete McPherson 33:26
Oh, actually, I gotta wrap up the talk show guy who’s letting me podcast he just gave me the the wrap up saying Okay, so I know it’s a little weird. Let’s do a round two sometimes soon.
Yeah, I think I should get this podcast episode up before I thought this would be super beneficial for people. I need to do that. I want to make that happen. Bethany, where can people find you? Besides on the expo hall?
Where can they find you on the internet and connect with you?
I absolutely love connected with my people. Again, it’s my favorite thing so please find me at The Money Milhouse is our podcast, but if you want to connect to my personal brand, is that ways if you want to connect with my personal page, go to at Bethany Bayless on Instagram. That’s the number one way I love connecting with you.
Pete McPherson 34:10
Okay, at Bethany Bayless on Instagram. That’s right, The Money Milhouse podcast. go download it.
Thank you so much, Pete.
To sum up…
If you’re NOT currently considering live events (conferences, local meetups, etc) for your blog and online business–please reconsider!
You can’t begin to quantify all the upsides–but they are definitely there.
If you ARE a big fan of events, come say hello at FinCon!
I’ll be the tall guy with a birthmark and a bright blue Do You Even Blog shirt 🙂