The Canadian Powerhouse: Inside the blog, podcast, and products of Jessica Moorhouse

Tribe! Today’s guest is THE Jessica Moorhouse, an entrepreneur based in…you guessed it…Canada! Also, don’t miss the special announcement at the bottom of the page…

She’s done it all. A blog, a finance consultancy, a millennial personal finance meet-up series, a successful podcast, paid products and courses, and more.

Today I’m joined by Jessica Moorhouse from, well,

She has a really fun backstory in filmmaking and newspaper, and has since transitioned into being a full time “mediaprenuer” (meaning she does a blog, podcast, YouTube channel, etc.) She also has a wonderful, engaging personality (I’m actually not just saying that…I think that’s an important thing to learn from when it comes to being an influencer of any type).

We chat about…

  • How do I, as a blogger, explain what I do to my friends?
  • The key elements for effective STORYTELLING (huge for us)
  • How on Earth do we price info products?
  • The Pro/Cons of being a female or minority blogger
  • Doing WHATEVER YOU WANT on your blog.
  • and more 🙂

I sincerely hope you enjoy this little chat! Hit me up on Twitter if you do 🙂

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Listen to my episode with Jessica Moorhouse

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Show notes and referenced links

Key takeaways from today’s episode with Jessica

There were a ton of incredible takeaways from this talk, but of course only five I’m going to share here 😉

1 – The key elements of effective storytelling

So we’re constantly being told to tell stories in connection with her blogs… our marketing efforts, etc.

Often this leads us to pondering “Okay, what the hell does that mean?” and Coming up with answers like:

  1. Have a beginning. Introduce a character and problem.
  2. Stoke the fire of said problem/conflict
  3. Resolve/climax, etc.

While those solid tips for crafting a narrative, it’s obviously missing several key components for actually being useful for bloggers.

Jessica brought up two important points that DO help us produce better content through storytelling.

First, know the take away.

It definitely helps whenever you were crafting a story, or telling a story, to know the takeaway the reader gets beforehand.

  • What will they learn?
  • What will they walk away with? An idea, some inspiration? A laugh?
  • What’s the point of the entire story?

Know these things before hand, else don’t bother us with telling the story lol. Nobody wants to have their time wasted on the story that I don’t take away anything from.

Sorry, crazy marketers telling us to spam stories.

Two, your story needs an element people can identify with.

And Jessica’s own words, “It’s how you impact people.”

Usually, it is a character in a story that we can identify with (us being humans and all). However, it could also be a situation.

For example…

I’d love to share with you the story about Mete PcPherson…

He was a struggling blogger in his own right, who was actually on the verge of quitting after about 3 to 6 months in the process.

He really couldn’t figure out if it was going to be a success in the long term, and he was constantly doubting whether or not he was wasting his time.

yada yada yada yada yada.

The beginning of that story…hopefully you can identify with (I would imagine all bloggers could at some point).

In any given story, include some aspect that people can identify with. It helps them stay engaged.

2 – Online business and blogging is a becoming a level playing field.

Male. Female. Doesn’t matter so much anymore.

The Internet itself is blind (Its users…not so much of course), But the fact that anyone can get a blog or on my business up and running in no time…is completely empowering to women and minorities.

That’s really cool:-)

I’ve interviewed some incredible women on this podcast already…

Don’t get me wrong, I’m a pretty boring white dude from middle-class America, but I think it’s absolutely incredible so many women have built blogging empires.

3 – Your blog is your own, and say whatever the *$&#&@ you want. Seriously.

I’m totally in love with this point right now.

At one point, Jessica caught a bit of flack for running a sponsored post. In general, this is silly, as Jessica works closely with her sponsors to make sure it’s a great fit for audience…but it’s also silly for another reason: IT’S HER BLOG.

She can do she wants with it.

Similarly, this is my blog, and if I want to send out 13 words sales emails, I will do so.

YOUR blog follows the exact same guidelines. You’re free to write about whatever you choose to, and say whatever you want. In fact, there is no better way to stand out in a crowded niche.

4 – Events are not just for learning. This includes *online* events.

Meet ups, seminars, webinars, conferences…these are all fantastic places to learn new things…but mark my words…

NOBODY would go to them if they weren’t also FUN.

People are craving connections every day, not just new opportunities. In person meet ups should ALWAYS have an element of fun.

In fact… I will go a step further.

I believe there is a space for fun only events…ESPECIALLY In overcrowded learning niches such as blogging 🙂

Hence, I am super proud to tease…for the first-time ever…

The Do You Even Blog Birthday Party.


DYEB turns 1 year old on June 1st, and I’m going to throw an internet party. Here’s what you can expect:

  • no cover charge.
  • no agenda.
  • no sales pitches.
  • no (or little) learning of any kind.
  • YES to meeting and hanging out with other bloggers.

It WILL be a password-protected event though, so if you’d like to come, you’ll need to sign-up below, as spots will be limited.

(Yes, current email subscribers will need to sign up)

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4 Responses

  1. All signed up. I am heading to an RV Entrepreneur Summit next week. The summit officially kicks off Feb 22nd but since we’re all nomadic, we’re pretty much starting to head that way in the next week or so. The 3 days leading up to event are going to be so awesome, and purely just for fun and networking. There will be an open work space with free beer and snacks. Then a local tour of a winery one afternoon, the next night dinner at a local’s restaurant. They also have yoga and exercise every morning and gasp! They’re letting me and some friends do a blogging for business meet-up.
    So yeah, conferences and the like should definitely focus more on fun and networking.

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