Ryan Robinson (https://www.ryrob.com/) is one seriously impressive blogger and content marketer. He’s 28 and has already worked with HUGE companies like Google, LinkedIn, Forbes, Adobe, etc. Also, he is a MASTER craftsman when it comes to outreach and pitching influencers! Enjoy 🙂
Pat Flynn. James Altucher. Debbie Millman. Chase Jarvis. Noah Kagan.
Google. LinkedIn. Adobe. Quickbooks. Forbes.
Ryan has worked with some incredible people and brands, wouldn’t you say?
- How did he land these podcast guests? (Pat was literally the 2nd interview he did).
- How did he connect and consult with these huge companies?
That’s what I asked him in the podcast episode 🙂 (show takeaways are below).
Listen to my episode with Ryan Robinson here:or listen on Apple Podcasts \ Google Podcasts \ Spotify
Key Takeaways from my chat with Ryan:
7 Tips for Pitching Influential and Busy People
Guest posting, landing podcast guests, building backlinks, collabs–all these are a result of relationship building and pitching!
Ryan seems to have worked this out naturally over the years and landed amazing podcast guests in the process.
1 – Speak/write to them like they’re human
Because they are.
It’s important to remember there’s another human being on the other side of the internet.
Professional PR for Startups Guru Dimitri Dragilev once put it this way:
When composing an outreach email, pretend the prospect just walked up beside you on a street corner. How would you talk to them then? What would you say?
Would you say…
Just landed on your article XYZ, great stuff! I too just published a similar post, found here: [link].
I have no doubt it’s something your audience might love.
Mind sharing it with them and also donating $40,000 to my PayPal account?
Lame. Be a human. Make human connections.
2 – Be short, direct, honest, and transparent.
That probably could’ve been 4 different bullet points, but this is my blog, so neener.
- Short – If your email takes more than 8 seconds to read, it’s too long.
- Direct – If you’re asking for something, but VERY clear about what it is you’re asking.
- Honest – No run-around ideas designed to dupe anybody.
- Transparent – Don’t beat around the proverbial bush. Be clear on your ask AND your intentions.
Here’s a better email than the one above:
Joe here from Joe’s Blog.
Here’s my pitch: I have something I think your audience would really love–and it’d also make you look really good in the process.
Can I send you more details?
3 – Do your research and know what they want
Sending semi-automated non-personalized emails is ineffective.
Heck, ‘copy-and-pasted-but-just-personalized-two-sentences’ isn’t a great strategy anymore.
Do enough research to figure out
- How you might help them
- What it is they might want from you
- Enough specificity to cut through the noise.
When Ryan research out to pitch Pat Flynn, he knew Pat would want promotion for his book–which was on a topic directly related to what Ryan was doing at the time.
Do your homework.
4 – Don’t play the numbers game.
Sure, send the same outreach email to 100 bloggers, and you’ll probably get that backlink you’re looking for.
Or you could play the longer, bigger game of building relationships that will pay off 10x higher than any “numbers game.”
Target collaborations strategically. Pick and choose your path on the blogging journey.
You’ll be in the 1%
5 – The way to any influencer’s heart is through their charitable work
This is a legitimate strategy I heard on the Community Made podcast recently.
One solid tactic for reaching the unreachable is to do your homework and find the causes they care about beyond their own business.
Offer to provide services/value to their side-project charity.
Start by connecting with people at the charity and work your way backward.
Great ideas here. For more, listen to that podcast link above 🙂
That’s it for me today – I’m sick 🙂
Hope you enjoyed this chat with Ryan, he’s an impressive dude, and also seems to be an incredibly nice human being!
As always, this is an incredibly helpful post and podcast Pete. Pitching to bigger companies is definitely something I’m looking to improve in my own blogging and freelancing endeavours. Thanks so much for sharing these useful gems with us 🙂
You’re more than welcome Gaby!
I’ll come back and update the post with a bit more next week as well. 🙂
Wow. Fantastic episode and great content. I would love to listen to another interview where you can ask him more questions about starting a podcast. You asked thought-provoking questions; I wanted you to ask more!
Great interview! Great insights!
Wow. Kinda words Victoria, thank you!
I’ll make a note to follow-up with him about a round 2 🙂
I loved the podcast and I hope you get better soon. but your voice was sound as normal as it can be.
I thoroughly enjoyed and got some valuable tips. Love you for being spontaneous and bringing out the best.
Haha thanks for that Doma, I appreciate it–and thank you for being here!
I tried to touch it up a bit in post production 🙂