Shana’s slow & non-glamorous grind to a world-class fashion blog – The Mom Edit



Reading Time

3 minute read

A few weeks back, my wife shot me an email…

“This is the website I told you about. I would TOTALLY be starstruck if you got to interview Shana lol”

Well. My wife is starstruck 🙂

Today’s interview is with the lovely Shana Draugelis, founder of The Mom Edit, THE top fashion for mom blog on the internet.

She’s been blogging for almost a decade, and has grown The Mom Edit to an extremely substantial business. It’s kinda amazing.

We chat…

  • Men’s Fashion (for the frugal and lazy!) Seriously worth listening to.
  • The power of blogging
  • How and why blogging is a slow, non-glamorous grind
  • Content first. Everything else? “Good enough”

Aside from the first 10-12 minutes talking about Philly/fashion, Shana’s blogging story will 110% inspire you. Great, great stuff!

(and aren’t my interviewing skills getting better? I’ve been studying and practicing).

How Shana from the Mom Edit grew a successful fashion blog | do you even blog
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Listen to my episode with Shana:

or listen on Apple Podcasts \ Google Podcasts \ Spotify


Show notes and referenced links

Key takeaways from today’s episode with Shana

1 – Blogging connects you with people (one of the key benefits)

The ability to interact with like-minded individuals is an essential part of life. I truly believe that.

You are the average of the 5 people closest to you, yes? (widely-believed wisdom). If this is the case, the connecting and maintaining real relationships with other bloggers can be hugely beneficial to you.

Thanks, internet for connecting us!

Also, your fans/followers/tribe. Blogging can connect you to a whole slew of people you’d never have access to. You can (and should) try to help and change people via your blog.

Speaking of which…

2 – There is *power* in blogging

We forget this too often.

We get lost in the metrics of “I want moar traffic! I want blog revenues! Moar shares!”

These are great, but the real power of blogging is what you can do for the person on the other side of the screen.

not like that silly

But seriously. You, yes you, yes really you…have the power to affect other people’s lives. Change their money habits. Help them parent their children better, help them dress better, help them blog better.

There is power in blogging. Don’t lose focus on that.

3 – Blogging is a crazy long and slow grind

Want quick growth? Me too.

But let’s be real, it takes a while. The important part is being

  • consistent
  • patient
  • determined
  • focused.

“Success” (however you define that silly word) isn’t going to come easy, or quick. 9.9 times out of 10.

Blogging is not always glamorous either. It’s not always going to be fun.

Success favors those who can push through the hard, gritty, dirty work and come out on the other side.

Do the hard work.

4 – “Good enough.”

Content first. To everything else, have the “good enough” mindset.

Design? Good enough. Images? Good enough. SEO? Good enough.

Question: How long have you been blogging? Where are you at in the grind?

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