Warning: There’s no actionable advice in this blog post.
There’s no call to action, no opt-ins.
There’s no listicles, no hints, tips, tactics, hacks, or PB&J sandwiches.
If you feel your time is wasted reading this, I wouldn’t blame you, so leave! Feel free to check back in later this week for some juicy interviews.
Still with me? Cool.
One of the things I want DYEB to be about is breaking norms and embracing a contrarian approach to blogging.
There are 1,043,304,403 articles teaching bloggers how to do their jobs…and who decided we should all take these influencers at face value? (myself included).
Therefore, I like to teach in a different way.
The deep-dive podcast is one way I do this, as I’m not really teaching you at all, am I? I’m just emailing pro bloggers and asking them curious questions.
Another way I’d like to help people grow their blogs into a meaningful, profitable, joy-inducing platform…is through experiments.
By my nature, I enjoy a good time-limited experiment, and I think it’s a fantastic teaching tool (hence case studies).
Introducing Daily Blog Tip!
Here’s the rundown on my latest experiment, launching September 1, 2017:
- Name: Daily Blog Tip
- URL: https://dailyblogtip.com/
- Format: Daily Podcast, UBER-short show notes with NO images, monthly newsletter
- Length of content: 3-5 minutes MAX. Never, ever, ever going over.
- Length of experiment: 2 months minimum
- Budget: $100 total
- Time Budget: 2 hours/week
- Marketing Rule: I’m NOT allowed to use Do You Even Blog marketing channels to promote, but rather start fresh!
Note: I do not consider this experiment to be a distraction to Do You Even Blog, but a compliment product. The ultimate goal of Daily Blog Tip (DBT?) is to add to and enhance the Do You Even Blog business.
So even though I won’t be marketing this through DYEB channels (except this post of course), it will ultimately be part of DYEB. Also, DYEB podcast episodes and videos will totally continue through the experiment.
Again, Do You Even Blog operations won’t change. I’m not “switching” my podcast format at all. 🙂
Why am I doing this?
There are actually a few purposes:
1 – It sounds like fun to me, and is something I want to produce
I like talking, if you haven’t figured that out already. Furthermore, I’m absolutely going to let myself go with this daily podcast…meaning I will not be holding anything back.
I will not stymie emotions, curse words, radical topics or radical opinions. It’s the ONLY way this podcast will stand out and get noticed.
Boring ideas are invisible.
2 – It costs little, i.e. risk is small w/ HUGE potential upside
What’s the #1 rule of investing? Don’t lose money. And rule #2? Don’t lose money.
This experiment will cost very, very little. In fact, I’ve set a budget on it: $100 total and 2 hours of my time per week.
In order to meet that time threshold, I’m gonna have to focus my butt off. That means no custom images per episode, no extended takeaways in show notes…and very limited marketing.
3 – It’ll make a really useful case study for you in 2 months
I know you guys. I do. You’re bloggers (hopefully?), and you want to grow in both impact and revenues.
Most of you are pursuing the idea of blogging or online business full-time one day in the future (or one day soon?), so conducting transparent blog growth experiments could be incredibly useful to you!
4 – I eventually want DYEB to be YOUR platform.
If you were to ask me where I see Do You Even Blog in 5 years, I’d say this: The internet’s single best resource for helping people grow their blogs into a business.
Part of that is publishing. What if DYEB was a publishing platform for bloggers seeking to easily and quickly use a podcast to grow their audience? I’d love that, and becoming a platform for other bloggers is part of my long-term plan.
Why’d you choose podcasting for a blog growth experiment?
- You all seem to trust me when it comes to podcasting for some reason (I don’t know why. My guests are the ones with the real value. Secret’s out now lol)
- I think podcasting is an incredible tool for growing your blog!
It’s an amazing way to add to your existing content without a huge commitment of time or money. It’s a great way to stand out and add value to your own tribe.
What will be the takeaway for YOU, Do You Even Tribe?
I aim to prove “simple and dirty podcasting” (meaning no fancy microphones or editing software, limited marketing, limited efforts) can be a great way to grow an online precense, and also bring some income opportunities.
I will show you…
- How I produce audio content quickly and efficiently
- How I manage to grow (if I do), what marketing channels, what content performs better, etc.
- Things that went really well
- Things that didn’t work at all
- How much money I make
It’ll be 100% transparent, and hopefully useful and transparent!
Thoughts? What could make it more awesome?
Got any suggestions or thoughts on the new podcast? I’d love to hear your thoughts in the comments!
Also, can we talk a second about my $5 logo?? Fiverr can be amazing (though hit or miss).