- from $0 to full-time income in 10 months,
- from $0 to $18k / month in 1.5 years,
- from $0 to $100k / month in 2.5 years
Her blogging team at the Busy Budgeter has grown from just her to 5 full-time employees (and still growing)…and her community of “Pennys” is enormous.
In this interview, we dive into:
- How to get in contact with influential people, craft perfect pitches, and build real relationships
- A step-by-step walkthrough for huge Pinterest traffic growth.
- Why she STOPPED publishing her monthly income reports, and what she’s doing instead (hint: it’s so dang good)
- Lessons learned from being a state trooper and opening an in-home daycare
- & more!
She is an absolute delight to speak with, and it’s easy to see her brilliance (I don’t say this lightly).
BONUS: Free personal finance course for DYEB readers – 6 weeks to $500/month savings.
Amanda over at Centsibly Rich has offered to provide a sweet personal finance and budgeting course…free of charge!
Amanda and her family paid down over $100,000 in debt, so it’s safe to say she knows what she’s doing (also, the course has a TON of shares, especially on Pinterest. She’s a pro!).
Each week for 6 weeks, you’ll receive an email detailing the challenge for the week, strategies and insights from Amanda, as well as action steps to get started.
The end goal of the course? To save an extra $500/month on expenditures (that’d be $6,000 a year if my math is correct).
Listen to my episode with Rosemarie Groner from BusyBudgeter.com
If you enjoyed this episode, will you click on the iTunes button below and leave me an honest review?
- Busy Budgeter – Rosemarie’s site!
- 6 Weeks to $500/Mo Savings Challenge – Centsibly Rich (totally free! She’s our sponsor, show her some love!)
- Making Sense of Cents – Michelle’s blog ($250k a MONTH. Check out my podcast interview with her here)
- Making Sense of Affiliate Marketing – Michelle’s course on…you guessed it…affiliate marketing!
- Tailwind – Pinterest automation tool that just about evvvveryone uses.
- Rosemarie’s new take on blog monthly income reports (her comments are GOLD)
- Elite Blog Academy – A premium blogging course for those looking to go PRO.
- Rosemarie’s post on Pinterest traffic (pro! Psst. I’ve organized all the advice she and others have given me in a nice little email course. See below…)
4 key takeaways from my interview with Rosemarie
1 – Don’t expect the results promised you…if you don’t follow the instructions given.
We’re bloggers and entrepreneurs, and we like to learn how to do things:
- We read books on self-development…w/ instructions
- We take courses on affiliate marketing…w/ instructions
- We read super helpful blog posts…w/ instructions
Then what do we do?
Not follow the instructions.
Or we follow the instructions right up until it gets difficult or frustrating. Don’t lie. We’ve all been there.
If you truly want to get the results/success promised you by some online course, ebook, etc…you need to follow the instructions laid out for you.
Hint: we often quit following instructions when it becomes not fun. Use this to your advantage. When a particular course, method, strategy, becomes tedious, not-fun, and difficult…that’s a sign other people will likely quit there. But not you. Do the work laid out in front of you.
Only then can you complain when you don’t get the results you seek.
2 – Invaluable income report you must check out.
Rosemarie no longer publishes her own income reports on BusyBudgeter.com.
Why? It doesn’t make sense for her audience anymore. Instead, she is publishing other people’s income reports in their place…and provides helpful feedback and advice.
And her feedback on these reports is absolutely incredible.
Seriously, you need to check it out. It’s a super short read, and her feedback is gold.
3 – How to craft the perfect pitch email to influencers
First, I have a more-useful-than-the-internet guest post covering this topic…including walk-throughs, outreach templates, etc., on Eden Fried’s site. (It’ll be available mid-August, so sign up for her newsletter or join her FB community to be notified).
At some point, we need contact with influencers (aka. people in our niche with more success than us, reach, authority, etc).
- “hey Tim Ferriss! Will tweet my latest blog post?”
- “hey John Lee Dumas! Will you feature my travel blog on your podcast?”
- “hey Seth Godin! Will you sponsor my latest ebook?”
We’ve all been there. Some of us more than others.
Rosemarie is one of these influencers (she actually has an assistant to screen emails for her. I’m jealous), and she gave some great rules for cold-emailing these individuals.
1 – They don’t actually care about you.
I don’t mean they’re horrible, unfriendly people…they just don’t know you, and they have their own priorities! (We all do, I hope). Asking them for unsolicited favors that offer them nothing in return is…well, rude. You shouldn’t be surprised when they don’t respond to your email.
You need to ask yourself…
2 – What’s in it for them?
Whatever you’re pitching…if there’s nothing in it for them, you’re likely to be ignored or denied.
Here are some things online influencers tend to enjoy getting in return for helping you out:
- Exposure they might not otherwise have
- Site traffic and email subscribers (it’d have to be substantial)
- A good chance to promote a product/service/book launch
- The chance to help a hungry, hard-working, up-and-coming blogger (that’d be you).
Why should they respond to my email? What’s in it for them if they accept my pitch? Find this answer.
However, it doesn’t matter what you offer them if it violates the next rule…
3 – Do not waste their time
Top entrepreneurs, bloggers, rockstars, celebrities, etc. do not care about you buying them coffee. They don’t care about the $5.
They care about their time.
Each second they spend reading your email OR doing something for you is a second away from their business and lives.
Do not waste their time. In the pitch email, cut out unnecessary words (like “that”), then cut the email in half. Go straight to the point, and drop as many formalities as possible.
Also, what are you pitching them? Will it eat up a bunch of their time? If so, they’re not likely to accept your offer.
If I had emailed Neil Patel with “hey Neil! I’d love to write you a guest post on Quicksprout. Want me to send you a rough draft and we can keep emailing back and forth for 3 weeks perfecting it?”
4 – Prove you’re legit
If there’s anything you can express in a 10-second email to prove you are worthy of their time…express it.
They want to see you have work ethic, previous success, or at least some measure of legitimacy.
Me? I namedrop my former podcast guests, which seems to impress people (guess they don’t know how lazy I really am).
- Have a small business with 3 employees? Say that.
- Get more than 35k pageviews a month? Say that.
- Got a 15k email list? Say that.
- Don’t have a dadgum thing? Say you’re an absolute hustler, and are going to work your tail off to get them [XYZ]. Then follow-through.
You must build trust quickly when reaching out to influencers. They need to know you’re worthy of their time and energy!
BONUS 4 – A step-by-step walkthrough of my Pinterest traffic strategy
Several of my recent podcast guests have been SUPER helpful to me in regards to driving traffic from Pinterest. Rosemarie, Michelle Schroeder, Eden Fried, and my Pinterest consultant Leah…they have all given such solid strategies and tactics.
It’s a decent amount of content, so I’ve split it up into a nicely formatted email course!
Here’s a breakdown of the course:
- It’s totally free.
- It’s 1 email a day for 7 days
- It takes less than 4.3 minutes per day
- It’ll leave you with a solid overall formula for Pinterest growth.
- It’s totally free.
Grab the course below, and happy pinning!
Want a glimpse inside my Pinterest traffic strategy? The content is provided by Pinterest gurus such as Eden Fried, Rosemarie Groner, Michelle Schroeder, and more.
Oh, and comment below if you enjoyed (or hated) the episode!
What was your biggest takeaway from Rosemarie?