We’ve all thought about this…
“Why should I write about [xyz] topic, it’s already been covered before?”
Yes, yes it has.
Probably 100 times already from 100 different bloggers.
But that should NOT stop you from producing the content.
In the podcast below and the blog post below that, we’re going to talk about:
- Why that is, and
- How to produce unique content that sets you apart….even on redundant topics.
Listen to my episode with Bella from Mommy Has A Little Time here:or listen on Apple Podcasts \ Google Podcasts \ Spotify
Why redundant content doesn’t matter, and how to be unique anyways:
Yes, everything HAS been said before.
Personal finance, meta-blogging, travel, parenting…it’s all been covered via blog posts, books, TV shows, and podcasts.
But that fact should never discourage you from choosing a blog post topic (or even a blog niche as a whole).
2 huge reasons:
Reason 1 – There are billions of NEW people coming online soon.
Out of the roughly 7 billion people on the planet, 4 billion are STILL NOT ONLINE.
But that’s changing fast.
(Sorry that’s blurry, it’s the best quality I could find. Peter Diamandis can be found here)
Over the next 5-10 years, several billion people will be interacting with the internet for the very first time.
Three to 5 billion new consumers, who have never purchased anything, never uploaded anything and never invented and sold anything, are about to come online and provide a mega-surge to the global economy. – This Huffington Post article.
And who better to teach them [your topic]? Somebody else? Or you?
Bloggers in the year 2025 are going to look back on the bloggers of 2018 and be JEALOUS that they didn’t start when we did.
There’s massive opportunity ahead, and the race to grab it is wide open right now.
Reason 2 – Forget the future. There are people in your hometown who have never read an article on [your topic]
Go knock on the doors of the closet 10 people that live near you, and ask how many people have read [your topic] articles.
I’ll eat my own shoe if you find 10/10 who HAVE read those articles.
Every single time I wear my DYEB t-shirt, I get
funny looks asked questions about what it is I do, and every time I tell people I interview other bloggers, some of whom make $1M+ a YEAR…their heads nearly explode.
Then I spam them my Bluehost affiliate links.
The point is, there are people using the internet TODAY who aren’t regularly reading about all those topics that have been covered by several other bloggers.
Why can’t YOU be their first introduction into parent blogs? Or budgeting?
Back to marketing and blog traffic: How can you set YOUR content apart and present something unique?
Ok, so you want to talk about time management tips for moms. It’s been done before.
How can you set yourself apart?
Yes, crafting your own brand, tone, voice, style, etc will help this over the long run…but what about for a brand new website visitor?
The simplest answer? Relay your own experiences through storytelling.
Bloggers must infuse their own personal experiences into their content.
Looking to write about…
- REIT investing? Try to share specific examples or stories from your own investing careers
- Blog monetization? Show some real-world money-making examples based on your experience.
- Travel hacking? Share a travel story win.
Yes, this seems simple.
But perhaps we don’t do it as much as we think? Go back through your latest post and check to see if you’re bringing in personal examples, experiences, and stories.
My guess is we could all do more of that.
The simplest way to implement storytelling for redundant topics:
This little “trick” (it’s not really a trick at all, is it?) works for any topic, and can instantly bring a “personal” or “unique” take to the content.
Just use a metaphor in the intro.
- For one, stories hook people to keep reading (the purpose of the first sentence is to get the second sentence read, etc).
- For two, people learn things quicker using metaphors, examples, etc.
That article’s intro was a simple and personal story THAT HAD NOTHING TO DO WITH THE TOPIC.
But it was still incredibly effective.
It was a metaphor that perfectly translated to the point I wanted to make about the topic (the importance of good headlines).
Plus, there’s no better place to grab people into your “uniqueness” than the intro.
Show readers right up front that you have interesting and unique perspectives on things 🙂
Comment below: How do you approach covering topics that have been written about time and time again?
I’m sincerely asking, as I’d love to know!
Drop us a comment below 🙂