Blogger burnout is real.
Yes–it causes bloggers to quit, but it also causes something else:
A serious loss of motivation and/or focus.
(I feel the need to insert a blurb for Online Impact, which launches next week. A supportive community is a HUGE part of it’s business model. “No Blogger Left Behind.”)
See below for different bloggers’ tips for combatting burnout…BUT I also have something else for you…
Jason from The Wealth Hound guest-hosting my podcast!
You can listen below to his story on burnout, as well as his strategy.
Listen to Jason Guest-hosting the DYEB podcast here:
or listen on \\ iTunes \\ Stitcher \\ Google Play \\ Overcast \\ Spotify
We’ve all been there.
You’re used to grinding and hustling and driving away at your blog content and marketing. Gotta grow, gotta grow, gotta grow, when BAM.
Well, good news. Below, several bloggers weighed in with tips to make you a content-producing machine WITHOUT all the monthly burnouts.
After all, you are unlikely to hit those blog revenues goals in the long term if you can’t even stick around to the long term.
After the blogger comments, be sure to catch the PPBP framework for avoiding burnout, and the “Rule of Dieting. And Blogging” below that 🙂 🙂
June 2018 Update: 2 huge tips
These came straight from Jason on the podcast:
1 – Remember why you started your blog
This can be a HUGE dose of motivation, and can ALSO help you adopt a “zero f$&#s given” attitude that can help you get back on track.
(More on that below)
Why you’d start this journey to build a killer blog?
Was it to make money? Was it just for a fun hobby?
How can you make it fun again? How can you forget the growth strategies and present a fun product in a day?
Get back to your roots–and STAY in touch with WHY you started your blog in the first place.
2 – Not every post has to fall in line with your growth strategy
Oh screw it. I’mma make a graphic for this one too.
Not every post has to be 1,000% optimized for SEO. Or Pinterest.
It doesn’t have to fall on your content calendar.
It doesn’t have to be a certain word count.
There are no rules in blogging. It’s YOUR BLOG.
Yes, growth is important. Traffic strategies are mandatory. Without them, you’re nowhere.
But not every post HAS to fall in line with that.
Sometimes, you just gotta say what needs to be said and what keeps YOU interested in your blog.
Keep calm and blog on: Bloggers weigh in:
Turn everything blog-related off. Lose myself in a workout. Play with my son (ALWAYS helps me put everything in perspective.)
*Donatello from Octavian Journal:*
I try to balance how much I work on my blog; not too much, and not too little.
If you do too much, you get tired and want to quite.
If you do too little, then you feel as if your time is wasted on something miniscule.
If you fly between the two, it’s a joy to blog.
*Jamaican Dawta from IrieDiva*
I take a break and actually go live life. I think it’s more important to write pieces that will resonate instead of writing because I’m on some sort of schedule. When I have nothing new I simply promote older pieces.
When I take that break, I’m always so much more motivated when I put my head back in the game. Life stirs creativity and when I’m experiencing burnout it’s usually because there’s too much routine grind and not enough mindful living
I ensure that I have things I enjoy outside of blogging. And I intentionally set up a blogging pace that I can maintain in all but the most hectic times.
*Sarah from Smile and Conquer*
I find that giving in to the burnout for 24 hours works for me. Forcing it just makes me more frustrated.
I also turn to fellow bloggers and try to get inspired by their posts.
Listen to podcasts and bloggers that are killing it. Use it as motivation, while taking a walk/working ou
I take a few days off. Double down content consuption from Gary Vaynerchuk, Andy Frisella, and Dave Ramsey. Nothing like a good mix of the kick in the pants and a pat on the back to keep you going.
Pete McPherson from Do You Even Blog
I decided to make a YouTube video for mine, also featuring the PPBP method below.
Take time out to actually organize my thoughts and brainstorm. Having a process makes the whole thing less of a giant event! Other then that, I just take a breath and mentally allow myself to step away for a week or two.
Oh and mentally try to keep myself from comparing to others blogs and fretting over whether I’m keeping up (the hardest part imo)
Take vacations. Being an entrepreneur is definitely a grind.
Still learning how to “turn it off” every now and then.
*Melissa from Flea Market Flipper*
I just planned 5 days camping on the beach for the weekend after our launch. I sooooo need it.
*Veronica from Passion by Girl*
I just watch a movie or work on my latch hook kit. Right now I’m working on a mini rug of Mickey Mouse and it’s really relaxing 😛
Also if I’m overwhelmed I’ll take a step back and see what can be done another day. I’m trying to do batch work right now so all my writing can be done in one day, and then marketing can be done another day.
*Kayla Sloan* (also coming on the podcast soon to talk about 10k VA)
I’m a fighter, so I usually try to fight through it. Not the healthiest option, so I’m working on changing my ways to take a break more often.
Here’s my own “PPBP” system for combatting blogger burnout:
1 – Patience
Blogging is a long-term game.
I KNOW you want that sexy traffic NOW. Those affiliates revenues NOW.
It can be so dang difficult to remember that blogging is truly a long-form game.
We know this, yet we forget.
It also reminds me something I heard on the T-dawg Ferriss podcast recently:
“We often OVER-estimate what we can accomplish in a day, and UNDER-estimate what we can accomplish in a year.
2 – Pacing
The slow and steady blogging tortoise wins the race.
Consistency is key here.
Be prolific, sure, but produce content consistently at steady intervals. More specifically, interval that work for YOU.
Sadly, the only way to truly get into a flow-like pattern is to discover it through trial and error. When we start blogs, we have no idea how best to work and maintain a steady pace for publishing.
With any luck though, we find out.
Pace yourself. Don’t try to conquer the world all at once. Conquer it steadily 😉
3 – Balance (of content)
Another huge reason bloggers fail and get burnt out is because they’re replicating the same format and functional content…3 days a week forever.
Variety is the spice of life, and blogging. Switching up your format, or even your content topics (if you want to), can keep things interesting and help you avoid boredom and burnout.
Bad news good news
Bad news = pro bloggers say you need to constantly design your posts for SEO, optimize content around opt-ins for lead magnets, and always be solving your reader’s problems.
Good news = pro bloggers are wrong.
You run your blog, and that means you can quite literally publish whatever content you desire.
Switch it up and get personal. If you’re frequently personal, switch it up and dive deep on a learning topic. Take video with your cell phone.
Keep it interesting. For you.
4 – Periods of Rest
This could be a certain day of the week (i.e. I don’t blog on the Sabbath), or a weekend every month.
Schedule it out. On a calendar.
If it helps to think of R&R as “sharpening the axe,” then go for it. You can cut trees with an axe that’s worn dull.
Rest is not counter-productive or lazy. Rest is critical to productivity.
The Rule of Dieting. And blogging.
What’s the “best” diet?
(watch me rank for “best diet” keywords on the Googles now)
Keto? Paleo? Atkins? Whole 30? Pizza?
Nope. The best diet is the one you’ll actually stick to.
What’s the best way to blog?
3x per week? 10x per week? Podcast AND blog AND YouTube?
Nope. The best way to blog is the way you’ll actually stick to.
If this particular blog post has resonated a bit, you’ll also enjoy: Is the hustle worth it? by Araminta Robertson
Wow I wasn’t expecting a backlink haha. I didn’t really you were using the comments for a post, so thank you so much for using my response Pete 🙂
In regards to the post: It’s sad to see bloggers burn out. Blogging can be pretty overwhelming and it’s hard sometimes to figure out what to focus on, depending on how far you are in your journey. Especially if you’re not finding success as quickly as others.
I’m currently focusing on traffic right through Pinterest and it’s hard. I thought I had the code cracked (haha) but it was shortlived. My clicks from Pinterest are so low now 🙁 I’m currently going through a Pinterest course right now and I’m planning on spending my weekend revamping my entire profile. I’m also writing a few new blog posts so I can get more pins out. I know I’m gonna be burnt out by Sunday night.
But it’s all about balance. I’ll take some time to keep working on my latch hook kit lol.
Yeah, sorry about that Veronica. When I had asked on Twitter, I made it clear what I was using the responses for…I failed to do that, and should’ve asked your permission first (somebody else pointed me out on it as well).
You and me both by the way. I’ve been going hardcore on the group board apps lately! We’ll get it (hopefully) 🙂
This is a great post! When I started put my goal was to post 3x a week. However, I’ve found that while working full time, 3x a week posting is too much of a time commitment and I was letting other things slide. I’ve adjusted my goal to 2x a week and this makes for a much better work/blog/life balance.
Thanks again for another great post Pete!
Thanks for that Robert. I appreciate you, and glad you’ve settled in smoothly 🙂
Great stuff, Pete. I will definitely be taking these tips to heart this time around. It was helpful to read about what other bloggers do to avoid burnout as well.
You’re more than welcome Cody. Is this a 2nd blog try for you?
I started Dollar Habits in March of last year and came hot out of the gate . . . a little too hot. By mid-April, I fizzled out. I had a lot of life going on at the time, still do, but tired of not working on something for myself. I’m excited to be back working on the site and hope to grow it into an awesome online community.
Working in public accounting, as you probably know a field super notorious for burnout, I can definitely attest that this is a real thing. Luckily, I haven’t experienced this yet with my blog (in my one and a half months), but absolutely agree with the importance of pacing, and the rest of PPBP at that.
It’s 100% necessary to schedule R&R time, otherwise you take all the fun out of it and then why even blog in the first place? Thanks for posting Pete!
As a former public accountant, YES, I do know lol. (Audit).
Whew. Hang in there Ryan. Only another few months before 4/15 😉
Burnout of any kind is crippling. It can be human nature to go the opposite direction when things aren’t going the way we expect, but going forward is the best thing we can do. The saying “When you’re going through hell, keep going!” comes to mind.
Thanks for including me on this post. I greatly appreciate it.
PS. Gary’s last name Vaynerchuk has no “c” in it. My previous tweet had a typo.
ha will change 🙂 🙂
And you’re absolutely welcome of course.
Splendid timing, this resonates with me a lot right now. Sure, it took >6 years, but burnout happens to everyone… I follow the PPB, but maybe I need the final “R” now.
Thanks for this. I really needed it especially after venting with you the other week about wanting to quit.
You’re proving to me that some people may actually care about continuing to blog.
I received one comment today for one of my older posts and it felt like a milllion bucks. At least I think it would if I had a million bucks.
See, I’m not asking for much. It takes so little to please me.
Gotta keep going, right?
I’v recently started a blog on the Sharing Economy Apps like Turo and Airbnb. I’ve first hand experienced this burnout…..I have written a few articles now that I feel like include information that is very unique and worthwhile to the reader but I’m still struggling to get traffic to my site.
I know monetary reward should be a secondary focus but it just feels like all of the work that I put into the articles goes to waste if no one reads it. How do you guys find a larger audience? All of my information can’t be found anywhere else.
Good news bad news Jerry.
Bad news = it is worthless if nobody reads it.
Good news = People WILL come, and you should therefore do your best until they do.
Side note = ALL of us go through this. The fact that you said “recently” clues me in that you have a pretty long way to go 🙂 This blog hasn’t even hit it’s stride yet and I’m 14 months in. Some grow much quicker, some even slower.
I’d recommend starting here: https://doyouevenblog.com/start-a-blog
Within that, I’d encourage you to
1. Identify exactly who your target reader is (people who already have AirBnbs? People who want to? REI folks?)
2. Map out WHERE they hang out via the internet. There should be 1 or 2 spots they frequent.
3. Produce content for them and meet them on that channel.
Also, hang in there!