We often hear “treat your BLOG like a BUSINESS wooo!” While most folks consider that a mental thing–Eric Nisall and I see it differently. Eric’s a 10-year veteran in the accounting world, and also owns a consulting biz on the side. If you want to learn EVERYTHING there is to know about blogging + taxes, check out Eric’s course Bookkeeping For Bloggers here. Use code DYEB at checkout for a discount 🙂

Yes, taxes are uber boring.

But you know what’s NOT boring?

Saving money.

Or how about breaking even or profiting–even with a NEW blog.

#notboring

Important Note: Today’s tips are not just for those bloggers making $30k/month! I’d argue these strategies are actually more important for those of us not earning anything yet.

Today we’re going to dive into:

  • What blogging expenses can/should you deduct?
  • How non-accountants can organize your businessy-stuff year-round without wanting to scream.
  • LLC? Sole-proprietor? S-corp? What should you do and why?
  • and more.

Let’s blog like a business.

Disclaimer: All tips, tactics, strategies, advice, etc that appear in this blog post and podcast–are MY OPINION, not professional legal or accounting advice. Consult your lawyer and CPA, please. I can’t be held responsible 😉

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What blogging stuff can I deduct come tax time?

A lot.

Anything that you have to spend in order to make money.

Here’s a more specific list of stuff I know that you probably spend money on.

Deduct the basics for starting up a blog:

  • Domain name
  • Hosting (lol)
  • Premium WordPress themes
  • Paid plugins
  • Logos you had designed

If your blog makes any money, or you plan on it making money in the near future–you can deduct these expenses!

Deduct educational expenses:

  • Buying an SEO course or blog funnels course on Blogger U?
  • Grabbing a course deal on Appsumo?

If your learning expenses are related to your business, deduct.

Deduct blog marketing expenses:

  • Your paid SEO software
  • Facebook ads
  • Social Media software (Buffer, SmarterQueue, Tailwind, etc)
  • Your ESP (Mailchimp, ConvertKit, Drip)
  • Anything other product you pay for to run the blog

As long as these things are “directly related to your business” and you plan on making money from your blog–deduct ’em.

deduct facebook ads
keep the receipts though (more on that below)

Sell stuff? Deduct processing fees and CC interest:

Misc. deductions for bloggers, contractors, freelancers, solo entrepreneurs:

Note: Calculating the following can be a bit tricky. Again, we suggest speaking to your accountant officially and reading up on the “work-at-home” specifics here from Turbotax.

  • Home office expense (proceed carefully here. Further tips)
  • Daycare or storage expenses (see above link for more)
  • business cards
  • conference expenses (coming to FinCon? Deduct the tickets, as well as travel and meal expenses
  • Podcasting mic. DSLR & Laptop (if NEEDED for your business, etc)

Does the IRS want me to prove that my blog is a “legit” business? Yes.

From this Intuit Turbotax article:

The IRS will disallow your tax deductions if your blogging business is categorized as a hobby. To claim your deductions, you must demonstrate to the IRS that you are running a bona fide business. The most obvious way to prove this is to earn a profit. If you have a profit in at least three of the most recent five tax years, you can usually qualify your business as legitimate.

Other things the IRS may consider are the time and activity you put into the business, whether or not you depend on income from it and if you can reasonably expect to make a profit in future years.

The bottom line?

Yes, you should be prepared to prove that your business is legitimate–and this is done via demonstrating profits, as well as how much time you spend on your blog!

And also demonstrate that you can reasonably expect profits in the future (as your site grows).

Neato.

So I can deduct stuff. How do I organize these expenses and receipts?

You could pay for fancy-pancy receipt software like ShoeBoxed, but I personally don’t think it’s needed for most bloggers.

Here’s what I’d recommend:

  • A separate Google Drive folder
  • A separate Dropbox folder
  • A separate label/inbox in Gmail

Notice how I used “separate” 3 times? Hint hint. That’s key to this process!

Choose your “one stop” to house all your receipts–digitally–and make it a routine to automatically send your receipts there throughout the year. Come tax time–double-back and add them up!

Here’s my process over here at DYEB:

I house everything in a separate label within my personal Gmail.

how i manage blogging receipts
I set-up a “rule” to have stuff sent here. More below.
  1. Physical receipt? Snap a photo with my phone and email to pete+receipts@doyouevenblog.com
  2. Digital receipt? Email to the same address, or drag-n-drop to that RECEIPTS label if already in the inbox.
  3. Wait until tax season
  4. Create a Google Sheets and list every expense out, 1 by 1 (doesn’t take that long surprisingly)
  5. Categorize expenses (marketing, advertising, processing fees, software expenses, education)
  6. Calculate home office and travel expenses
  7. File taxes

Gmail Pro Tip: Set-up a “skip the inbox” filter for receipts:

Watch the gif below:

gmail filters for receipts

This allows me to email receipts, etc, to “pete+receipts@doyouevenblog.com” and Gmail will have them skip the inbox and move straight to my little “folder,” i.e. Label.

Handy!

You can also add to Dropbox and Google Drive folders from just about anywhere as well (including from inside Gmail for emailed receipts).

Should you incorporate your blog? What business entity should you choose?

The short answer?

Consult a lawyer! This is mainly a legal decision, not a tax and money-saving decision (for the most part. See below).

Here’s a brief rundown of the legal entities 97% of bloggers will likely consider:

Disclaimer: I, Pete McPherson, am not a lawyer. These are just my opinions based on limited knowledge!

Sole Proprietorship

I like to consider myself a Soul Proprietor. #dadjokes.

Unless you’re hiring employees are your lawyer thinks there is a risk to your personal assets (house, cash, cars, anything)–this is the choice for most solo bloggers.

Also, there is NO DIFFERENCE between a single-member LLC, as far as taxes are concerned. You’ll simply deduct expenses on your personal tax return (specifically on the Schedule C for self-employment income!)

Plus, you don’t have to register anything with the state.

Want your blog to be a business? Say the words and it’s done. Boom.

FYI, the only downside is that if you DID get into legal trouble, your personal assets would be put at risk.

Limited Liability Company (LLC)

This is the most blogger-friendly “separate entity” option, meaning your personal assets would have limited liability!

From a tax perspective, it’s essentially the same thing as a sole proprietorship though.

(You can actually choose to be taxed like a partnership or a single-member entity. Pretty neat.)

While an LLC does require registration with your state, it’s generally fairly simple and cheap (compared to the options below)

C-Corporation

This means your blog/business would be a completely separate entity from you.

This means your personal assets would be separate–but you’d also be subject to double-taxation (meaning your sweet blog revenues would get taxes TWO TIMES, one for your business return, and again when your business pays you. Ew)

This isn’t necessary for most bloggers.

S-Corporation.

This has the same limited liability as the C-corp, but your income would NOT be subject to double-taxation. Woot!

Why shouldn’t bloggers do this? Because they’re expensive to create, and you also have to file paperwork, comply with corporate formalities like creating bylaws and holding board and shareholder meetings.

Um, no.

DYEB Recommends:

First, consult your lawyer, not me.

Second, if you’re not doing anything risky (legal-wise) or otherwise require a separate entity for other reasons, stick with a Sole Proprietorship and deduct blogging expenses on your personal return (Schedule C)

That’s it.

Over to you. Do you deduct blogging expenses? Did I miss any opportunities to save?

Drop me a comment below!

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5 Comments

  1. Good post, I chose the sole proprietorship route and file Schedule C. That serves my purpose, and I suspect suffices for 99% of amateur bloggers like me out there. The big money makers are the ones that need to consider other business structures.

  2. A GREAT way to save some money, that you can use to invest even more!
    Events are a great tax right off as well, especially if you’re hosting them!

    I’ve found that most marketers at a smaller scale, and other industries who have blogs, completely forget that most of your business expenses are all tax right offs.

    Thanks for another awesome post!

  3. Good discussion overall but gets a little misleading at 24:58: “The LLC, S corp, all that crap…that is legal issues, that has nothing to do with taxes.”

    No. An S corp has *everything* to do with taxes and can be a very smart choice for many bloggers.

    I think what Eric meant is that whether you should set up an LLC or a corporation is something you should discuss with a business attorney well-versed in asset protection, not with your accountant.

    But after you set up your entity, whether or not you should elect for it to be treated as an S corp or a C corp is definitely something you should speak with your accountant about.

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