How to Blog Legally (What You Need and How to Do It)

If you’re anything like me, the legal side of blogging can seem overwhelming.

(And by overwhelming I mean terrifying, confusing, daunting 😑)

–Affiliate disclosure
–Privacy Policy
–Terms of Use
–GDPR
–Legal entities

Oh my!

blogging legally

Covering your butt when it comes to the legal side of blogging can be tough.

Hence today’s post, courtesy of my interview w/ blogger and attorney Liz Stapleton!

We’re going to briefly walk through:

  1. What pages you need on your blog
  2. What to PUT on them (including using Liz’s done-4-you legal templates)
  3. When you should create a legal entity (like an LLC, etc)

Let’s get legal.

Speaking of disclaimers…

The contents of this blog post are intended to convey general information only and not to provide legal advice or opinions!

I, Pete McPherson, am not your lawyer!

This post is for informational purposes only, and you should seek a lawyer for advice on specific legal issues, including the formation of legal templates for your blog 😃

Another Quick Note: While most of the concepts below apply to all bloggers & online business people everywhere—some advice and info is specifically geared towards bloggers in the United States.

That’s where I am located, and the large majority of the Blog Tribe is located. I love y’all international bloggers! I really do, but I can’t be everyone! ❤️

Last quick note…

You’ll see me referring to Liz Stapleton’s legal templates throughout this post!

These templates ARE INCREDIBLE, customizable, affordable, and make generating your blog’s legal pages a breeze.

  • affiliate disclosure template
  • privacy policy template
  • terms & conditions template
  • freelance writer contract templates
blog legal templates

And more. You can check those out here!

(That’s my affiliate link for full disclosure 😉)

Disclosures & Disclaimers

The word “disclose” really just means “to make known,” and that’s exactly what we’re doing.

We’re telling our audience “JUST SO YOU KNOW, I am this person, my blog is this thing, here’s how we make money—the whole nine yards.”

Disclaimers & affiliate disclosures are all about being transparent!

blog affiliate disclaimer

Do I need a disclosure on MY blog?

  • Do you have affiliate links on your blog? Then yes.
  • Do you generally give advice on something? Then yes.
  • Do you monetize your blog in any way at all? Then yes.

I’d argue that covers just about everybody in blogging—so I’d say that yes, you need a disclosure page.

What’s an affiliate disclosure (for affiliate marketing)?

An affiliate link disclosure is a statement that explains the financial relationship you have with the companies you promote.

More specifically, the FTC mandates that you make public the fact that you may receive compensation (money or otherwise) from a recommendation or endorsement of a product!

Do I need specific language on my blog because I’m in the Amazon Associates affiliate program?

Yes!

Per section 5 of their operating agreement, you will need to literally include these words in your disclosure section:

“As an Amazon Associate I earn from qualifying purchases.”

Updated June 3, 2019.

WHERE on my blog should I disclose my affiliate relationships?

This is a subject of hot debate.

On every page/post of your site that contains affiliate links, you need to disclose that information and include a link to your legal page (with the full disclosure).

No, you do not need to disclosure affiliate links where they are linked to (i.e. putting the words “this is an affiliate link” right NEXT to the actual link.)

I highly recommend adding a one sentence affiliate disclosure to the top of EVERY blog post.

where to put affiliate disclosure

The specific language you use is up to you, but the sentence should be obvious (both in language and formatting. I.e. don’t put the disclosure sentence in 9px font size or something).

How do I IMPLEMENT the one-sentence affiliate disclosure sentence at the top of my blog post?

A few ways:

If you’re using a Genesis theme…

You can use the plugin Genesis Simple Edits. They have a little field you can customize—and the plugin will add that sentence to every post.

If you use the Pretty Links plugin…

You can follow this guide. Warning: I’ve never used this method before. You’ll probably need to tinker with the Pretty Links settings.

If you’re comfy inserting HTML into your PHP files…

You can add in some custom PHP (use the first section of this guide) into your header.php file. If you’re super comfy in HTML (and css, since you’ll likely want to style it), this could be the way to go.

If you’re using Elementor for your theme…

Just add in the sentence to your blog post theme builder template. This is what I do 🙂 See my Elementor tutorial if you’re interested in fine-tuning your blog post templates!

What needs to go in my affiliate disclosure or disclaimer page?

Again, remember what we’re after here…

We’re trying to limit our own liability by “making things known” and being transparent.

Reminder: If you want to skip all this and simply generate legal templates you can copy and paste into your site, I highly recommend grabbing Liz’s templates here.

Professional Disclaimer

The advice you give to your audience is not specific to them on an individual basis.

  • Personal finance blogger? Dislcose that you’re not THEIR financial advisor, CPA, etc, etc.
  • Talk about legal stuff? Disclose that you’re not THEIR attorney, etc.

You can also include the “I’m not an expert” disclosure.

professional disclaimer

You’re pretty much saying that your blog exists to educate, entertain, and provide general information—NOT specific professional advice to each individual reading.

Affiliate Disclaimer

You’ll basically say…“Hey my site contains affiliate links. Here’s what that means.”

We already talked about this a bit.

FYI – If you run sponsored posts, you should also have a statement covering what that means, as well as disclosure that in the actual sponsored post itself.

Limitation of Liability

This little section will basically just say that you can’t be held liable for stuff your readers do with your information.

Again, you’ll want to use legal language that includes references to YOUR site—not my language from this blog post 😃

affiliate disclosure template from liz

Here is a link to purchase Liz Stapleton’s customizable Disclaimers Template! That’s my affiliate link (see what I did there? ❤️)

Privacy Policy (Data & GDPR!)

If you collect any data of any kind about your readers—you MUST have a privacy policy!

This will basically say “here’s what data we collect and why.”

Thanks, GDPR!

(To be fair, there are other laws that require us to disclose what private data we collect as well)

blog privacy policy

Do you have a comments section on your blog?

Comments collect data.

  • Opt-in forms?
  • Sales pages?
  • Facebook pixels?
  • Google Analytics?

Chances are insanely high that you’re collecting some form of personal data from your readers, and you’re gonna need a privacy policy.

What is a privacy policy?

A simple statement on your site that explains:

  1. What type of data you collect from your readers
  2. Why you need that data
  3. What you do with that data.
Me sharing how and why I capture your data

What do I put in a privacy policy?

  • Disclose all the different methods and software that you use to collect data (as well as why you need it and what you do with that data).
  • Provide information on where/how your users can elect to have their data REMOVED from your systems or software.
  • An explanation of how and where you use browser cookies.

Note: There is a metric ton of stuff that probably needs to be in this policy. I heartily refer you to an attorney, or recommend you grab a template to start from.

*whew

What is GDPR?

GDPR stands for “General Data Protection Regulation”.

This was a digital privacy regulation introduced in May 2018, and it standardized a wide range of different privacy legislation’s across the EU into one central set of regulations that will protect users in all member states.

Sooooo what does that actually mean?

Anybody who collects any data from anybody living in the EU—needs to be GDPR compliant.

I’ve already written a full guide to GDPR here, as has Liz! Here’s her version!

Terms of Use (Or Terms & Conditions)

This is where you set the rules for how people can (and cannot) use your content!

This applies to your blog content, videos, paid content, online courses & other products, your name, logo, etc.

People stealing your stuff = bad 😃

Does my site need to have a Terms of Use page?

Technically, no!

There’s no legal requirement for having one, especially if you have a separate privacy policy that talks about data, and a separate disclaimer section.

However, it’s never a bad idea, and especially if you sell your own products!

Read on.

How do I write a Terms & Conditions section on my site?

First, you’ll need to decide what provisions to talk about.

For what purpose may people use your blog content? Can they download it? Pass it off as their own (NO. The answer is no, they can’t).

What about your products?

Can people share your paid content? What’s your refund policy? (This is a big one).

thrivecart terms and conditions checkbox
Adding my Terms & Conditions URL whenever anybody buys a product...

If you have a subscription model, can people cancel?

What’s the time period for refunds, and who should they contact? Do they need to provide any other information?

These are the basic questions you’ll want to address in the terms & conditions.

Here’s Liz’s Terms of Use template 👍👍

A blogger’s guide to legal entities!

Should you make your blog or online business into an LLC?

Sole proprietorship? Something else?

If so, when should you do this?

blog legal entity
Let's answer all of those 🙂

More like soul proprietor…

Important note about legal entities…

This is not just about legal stuff, choosing a legal entity for your business has legal ramifications AND tax ramifications! Lawyers AND CPAs.

The double-whammy of expensive professionals!

I’ll do my best to provide a brief summary of the legal & tax info for each—but please, consult your own accountant and lawyer.

Also, most of this info is based on legal entity structures in the U.S.A.

The difference between a sole proprietorship and LLC (for bloggers)

These two business structures are by far the most common for bloggers!

Sole proprietorship

  • You’re the only member of your biz
  • Your biz is NOT separate entity (you are personally liable for lawsuits filed against the business)
  • Taxes are reported on your personal tax return
  • You can start for free and don’t have to file ANY paperwork whatsoever.

LLC (Limited Liability Companies) – Pass through election

  • You’re the only member of your biz
  • Your biz IS a separate legal entity, allowing you to safeguard your personal assets
  • Taxes are reported on your personal tax return (the exact same way as a sole proprietorship
  • Cost an annual fee (with your state) to file—requiring a small amount of paperwork

FYI – Partnerships functions exactly the same way as sole proprietorships, except the partners report their share of profit/losses on their tax return.

You can ALSO elect for your LLC to function as an S-corp for tax purposes—meaning that your LLC will now be viewed as a separate entity for taxes. I wouldn’t personally suggest this for bloggers making less than $100,000/year, but consult your CPA 👍

What type of legal entity should bloggers choose?

From a tax perspective, it really doesn’t matter whether you’re sole proprietor or LLC.

From a legal perspective, it depends on one thing: do you have assets to protect?

If you were to get sued for copyright infringement—would you have significant assets at risk in the lawsuit?

Pete’s personal opinion: If you are making more than $100/month from your blog, I suggest you file for an LLC.

Why? Because chances are you DO have assets, and because your blog income MORE than covers the marginal cost of an LLC (especially in cheaper states).

The cost differs by state. For example:

  • Georgia = initial fee of $100 then $50/year.
  • Kentucky = $40 then $15/year.
  • California = $70 then $800/year (sorry y’all)

This is a no-brainer for MOST states. Click here to find your state’s LLC fee.

You should know—your content is copyrighted the moment you hit publish!

You don’t actually have to file anything to copyright your content.

Woot!

You can use the © symbol (or the word “copyright”) in your footers, which is hopefully displayed across your entire site—without registering anything.

Why should I register my blog with the U.S. copyright office?

To give you additional protection, including the ability to sue for damages if somebody steals your content.

This sounds silly right up until the point where a foreign hacker copies your entire six-figure blog and starts outranking you in Google, passing themselves off as you.

What is the “DMCA” and what does it have to do with bloggers?

DMCA stands for “Digital Millennium Copyright Act” and basically applies old-school intellectual property laws to a digital world.

This came into existence in the 1990 and 2000s as more of the world’s intellectual became digital, and there was a problem with online music sharing.

All bloggers need to know about this for now is that there’s something called a “DMCA Takedown Notice” you can send to the host of any stolen content.

dmca letter for bloggers

Example:

Somebody rips off your entire blog as their own on a different domain name. You email the scam artist, they ignore your emails. You can (and should) send a DMCA letter to their website’s host, asking them to get involved and take down the site!

How to do I copyright my blog?

  1. Register an account on Copyright.gov
  2. Look for the “Other Digital Content” category
  3. Fill out the forms and submit the payment
  4. Send them your blog posts

Note: You can’t copyright unpublished works, and it only covers content you’ve published up till the date of registration (not future works).

Should I trademark my blog’s name?

This is a tricky subject, as the benefits of a trademark are a bit different than that of copyrighting content.

Having a trademarked name gives you better ability to pursue legal action if somebody out there is missing or attempting to copy your brand name.

I’ll refer you to this article for more benefits of trademarking your blog name.

If you’re at all concerned about people infringing on your brand, and have the capital ($1,000+) to file for trademark, by all means! Do it!

My guest is that most of the people in my audience won’t need this right now.

But consult your attorney 😉

Is your blog’s butt covered?

Hopefully all this legal info leads you to take action in order to protect yourself.

(oh, and your blog too).

As mentioned throughout this post, I fully recommend trying out Liz’s customizable legal templates.

If you’re making mega bucks from your blog, please hire a lawyer! If you’re not, this will hold you over in the meantime 👍

These templates are:

  • Incredibly affordable
  • Easy to use (you simply fill out forms with your information—and Liz sends you a pre-filled Google Doc template!)
  • Going to save you headache 🙂

Go grab em! I went through the entire process for my legal page (which includes the disclosures, privacy policy, AND terms of use).

I finished in a little less than an hour. So sweet.

Got any questions? Ask them in the comments below!

Or heck, if you see any legal mistakes I’m recommending in this post, I’d love to know that, too 😉

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The legal side of blogging: How to craft an affiliate disclosure, privacy policy, and terms of use!

3 Responses

  1. Pete – The legal aspects of a blog is an extremely tough topic to tackle (and most people including myself would consider boring) but you did it in a thorough, clear and (dare I say fun?) way. Thank you!

    1. Hey Chef Shelley!

      Hmmm I suppose that’s actually bad writing on my part, I should’ve been more specific–I wanted to lead people to my post on making sure your cookie policies are actually written out on a legal page, etc…

      But I do have a thorough Elementor tutorial, which covers popups (exactly like this one)

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